VSCO Launches Workspace, a Customizable CRM for Photographers
VSCO has introduced VSCO Workspace, a studio and client-management platform that integrates the Táve Studio Manager CRM and adds new tools aimed at helping photographers run day-to-day operations in one place. The software is designed to scale from solo operators to multi-person studios, with an emphasis on workflow automation and business organization.
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Insta360 Announces GO Ultra, a 4K 60p Pocket Camera With a Bigger Sensor, microSD Storage, and Longer Run Time
Insta360 has announced the GO Ultra, a square, magnet-mountable pocket camera built around a 1/1.28" sensor and a new 5 nm AI chip. The camera records up to 4K 60p and adds swappable microSD storage (up to 2 TB), longer run time, and new low-light processing.
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The Myth of the Bridezilla: Leading With Empathy in Wedding Photography
Photographers are often asked about their “worst bridezilla” stories. My answer is always the same: I don’t use that term. I don’t appreciate its sexist origins, and I don’t believe it reflects reality. The bridezilla stereotype paints brides as self-centered, high-maintenance figures on their wedding day. In truth, the behavior people label this way is often the product of immense stress and societal expectations, especially in cisgender, heterosexual relationships.
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How to Read a Lens Spec Sheet Like a Pro
Spec sheets can look like alphabet soup—ED, ASPH, OIS, STM, USM, MFD, 0.5×—but each line quietly predicts how a lens will behave on a job. This guide strips out the marketing and shows you what matters, why it matters, and how to make smarter buys from your desk. No test charts needed; just practical translation from spec to outcome.
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Sigma’s 200mm f/2 Sports Lens Could Be the New Portrait King
The Sigma 200mm f/2 DG OS Sports lens is the kind of lens that makes you stop and take notice. A bright f/2 aperture at 200mm is rare, and Sigma has managed to package it into something lighter and more manageable than its older rivals while keeping the build and image quality up to a professional level.
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Sigma’s New 17-40mm f/1.8 Is a Game-Changing APS-C Zoom Lens
The Sigma 17-40mm f/1.8 DC Art lens is the first zoom of its kind, combining a wide focal range with an unusually fast aperture for APS-C and Super 35 cameras. Here's a look at what you can expect.
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Why This Camera Makes You Want to Shoot Every Day
The Fujifilm X100 series has always been wildly popular, and for good reason. Its compact design, fixed lens, and film-like rendering have made it a favorite for people who want a camera that feels simple yet powerful. More than specs, though, what matters is how a camera changes the way you see and photograph, and the X100 has done that for many.
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The Ricoh GR IV Arrives: New Sensor, Redesigned 28mm Lens, 5-Axis IBIS, and 53 GB Internal Storage
Ricoh has announced the GR IV, a pocketable APS-C compact that continues the fixed-lens GR line with a higher-resolution sensor, a newly designed 28mm-equivalent lens, expanded in-body stabilization, and much larger internal storage.
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Are Sigma and Panasonic Coming for Canon, Nikon, and Sony?
Every so often, a product launch doesn’t just release something new. Rather, it changes the tone of an entire ecosystem. This is what Sigma has just done with two lenses that, on their own, would be remarkable, but together feel like a tectonic movement. And they show that the big three (Canon, Nikon, and Sony), might be on notice.
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My Lens Is Bigger Than Yours: Why We Need to Stop Arguing Over Camera Gear
Specs aren’t everything. There are factors beyond what we can see in spec sheets that matter more when it comes to choosing gear, and we should always keep them in mind.
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Why Film Photography’s Revival Refuses to Die: Insights for 2025
Thomas Heaton drops a quick gut check on the state of film: remember when old point-and-shoots gathered dust in thrift stores, then suddenly became flex pieces on Instagram? Overnight, Contax compacts leapt from a few hundred bucks to nosebleed prices. That wave carried a lot of us back into the darkroom.
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How to Fix Harsh Light With Simple Lightroom Masks
Shooting in harsh midday sunlight is something you’ll probably avoid whenever you can, but sometimes it’s your only option. That kind of light can leave you with dull results, which makes editing an essential part of the process.
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Master Photographer Brownie Harris Marks 50 Years With Retrospective Release
Photographer Brownie Harris has spent five decades capturing both the famous and the ordinary, with a portfolio that stretches from John F. Kennedy Jr. to factory workers and Hollywood sets. Earlier this year, Harris released Brownie Harris Retrospective 1970–2020, a book that brought together a lifetime of images and stories.
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Sigma 200mm f/2 Review: A Lens That Redefines Mirrorless Telephoto
A 200mm f/2 lens isn’t the kind of glass you see every day. Sigma’s new entry changes the equation, bringing a prime of this kind to full frame mirrorless cameras for the first time.
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Sigma’s 12mm f/1.4 Brings Ultra Wide and Bright Together
Sigma has added something unusual to the APS-C lens lineup. A 12mm f/1.4 ultra wide angle lens opens up creative options you don’t normally get at this focal length, especially if you want to work in low light or experiment with depth of field. This means more flexibility whether you’re shooting landscapes, interiors, or even the night sky.
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Nikon Z DX 18-140mm VR Lens Review: A One-Lens Travel Solution
The Nikon NIKKOR Z DX 18-140mm f/3.5-6.3 VR lens promises to be a versatile option for your APS-C Nikon Z camera. Its wide focal range makes it appealing if you want a single lens that can cover both wide angle landscapes and tighter telephoto shots without breaking the bank.
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Extreme Macro on a Budget: Mitakon’s New 55mm f/2.8 1-5x Lens
Zhong Yi Optics has introduced the Mitakon 55mm f/2.8 1-5x Macro, a $399 manual focus prime built for both full frame and medium format cameras. Offering up to 5x magnification, it gives photographers a chance to capture the smallest details without stepping into prohibitively expensive territory.
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5 Reasons Why Global Shutter Isn’t Essential for Most Shooters
Every few months, the internet decides that “this” is the future of cameras. Lately, that “this” is global shutter—a sensor that reads the entire frame at once, promising zero skew, perfect flash sync, and freedom from LED banding. It’s impressive technology, but for most photographers and hybrid creators, it isn’t the upgrade that moves the needle. Here’s why, plus how to get clean, professional results right now with the gear you already own.
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Viltrox 135mm f/1.8 LAB Lens Review: Sharp Results at Half the Price
The Viltrox AF 135mm f/1.8 LAB lens stands out because it combines speed, sharpness, and price in a way that challenges far more expensive options. At this focal length, you’re looking at a tool made for striking subject isolation, making it particularly valuable when you want portraits or detail shots with impact.
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RockNRoller R9 Mighty Cart Review: The All-Terrain Gear Hauler Your Back Has Been Waiting For
There is a moment in every photographer’s career when a single camera bag is no longer enough. Maybe it starts with one C-stand, then a sandbag, a hard case of lenses, a power station, and before you know it, you are making three trips back to the car. This is the point where you have to stop looking for a bigger bag and start looking for a smarter solution. RockNRoller has long been a staple for road crews, and its new R9 Mighty series is aimed squarely at creatives who want that same level of reliability offroad and on mixed terrain.
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